Search engine optimization (SEO) is the practice of optimizing a website in order to improve its ranking in search engine results pages (SERPs). SEO is an important part of web development because it helps improve the visibility of a website, attracting more qualified traffic and potential customers.
There are many factors that contribute to a website’s ranking in search engine results, including the quality and relevance of its content, the structure and organization of its pages, and the number and quality of external links pointing to the website.
Web developers can use SEO best practices to optimize a website for search engines, such as by including relevant keywords in the website’s content, optimizing the website’s meta tags and title tags, and ensuring that the website is easy to navigate and has a fast loading speed.
By incorporating SEO into the web development process, businesses can improve the visibility of their website and attract more qualified traffic, leading to increased sales and revenue.